The 12 GBP levers we tune every week
Google exposes far more ranking and conversion levers on GBP than most owners realize. Our weekly cadence touches all of them.
- Primary + secondary category strategy tied to intent
- Service list with keyword-optimized descriptions
- Products, offers and menu items where applicable
- Weekly posts (updates, offers, events)
- Geo-tagged photo and short-video uploads
- Q&A seeding and monitoring
- Review generation + owner responses
- Attribute completeness (accessibility, payments, etc.)
- Booking, messaging and appointment links
- UTM-tagged website links for GA4 attribution
- Insights review and content re-tuning
- Suspension prevention audits