Local SEO

What Local SEO actually is (and why most agencies get it wrong)

Local rankings are driven by three overlapping signal families: proximity (which you can't change), relevance (what Google understands about your business) and prominence (how the wider web validates you). Most agencies obsess over one — usually citations — and ignore the other two. We engineer all three in parallel, then measure lift with a 7×7 geo-grid across your service area so every hour of work is tied to movement on a real map.

Our 4-pillar Local SEO framework

Every engagement follows the same tested framework, refined across 200+ local campaigns since 2015.

• Foundation: NAP audit, GBP category strategy, schema, technical fixes
• Relevance: service-area pages, entity optimization, topical hubs
• Prominence: editorial links, digital PR, review acceleration
• Measurement: weekly geo-grid + call, form and direction tracking

Why a specialist beats a generalist agency

Local SEO is not a subset of national SEO — it is a distinct discipline with its own ranking model (the Local Pack), its own tooling and its own case law of Google guideline enforcement. A generalist agency will apply national tactics to a local business and wonder why nothing moves. We have spent nearly a decade doing only local, which is why we can guarantee reporting cadence and specific movement benchmarks in month one.